The idea is that every other profession has some sort of standard language or tool they use to communicate knowledge to one another, i.e. the Periodic Chart for chemists etc. However, in the communications industries we have never really implemented a tool such as this which has resulted in the creation of tons of different languages for the same ideas. As you can guess, this could become a problem and huge time waster when two organizations decide to work together.
In response, Alan Kelly and his colleagues at Playmaker Systems have created a chart which, fittingly, resembles the Periodic Chart.
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| www.plays2run.com |
Personally, I am happy someone is taking the initiative and looking into this. As a student of PR, I have often been confused and wished that there had been something like this for me to refer to. Check out their website. There is tons of information and they elaborate extensively! Let me know what you think about the work they are doing or if you've seen anything similar.
Alan Kelly discussing the Standard Table of Influence Strategies:
Ben...You get it!
ReplyDeleteWithout a system that describes the irreducible units of our work, PR practitioners are like biologists without a phylogenetic tree, musicians without a notation standard, etc. Mere tacticians without strategy.
Without a framework and lexicon, how can PR pros -- particularly new grads and particularly in social media -- know what they're really doing or trying to get done?
PR is a business of influence and strategy and we've got a language that can bring us together. Spread the word!
Alan Kelly
1980 PRSSA National President
CEO and Founder, Playmaker Systems, LLC
Author, The Elements of Influence